The new corporate brand was launched on September 9, 2024, at the Sheraton Addis Hotel, replacing the existing brand that served for about three decades.
Hibret Insurance launched its new corporate brand on Monday, September 9, 2024, at the Sheraton Addis Hotel in Addis Ababa, replacing the existing brand that had served for about three decades.
The rebranding marks a new chapter for the company, reflecting its evolution from United Insurance to Hibret Insurance — a name that embodies unity and the very essence of insurance philosophy.
A Fresh Identity
The new brand identity represents Hibret Insurance's commitment to being the best insurer in Ethiopia, with a focus on customer-centricity, innovation, and accessibility across all regions of the country.
With over 80 branches nationwide and a growing digital presence, the new brand positions Hibret Insurance for the next phase of growth in Ethiopia's dynamic insurance market.
